I came upon a newspaper item that was terrible beyond belief. To put it gently, I was taken aback. Filmmakers want research agencies to figure out what will work at the box office, according to the article. Isn't it sad that filmmakers no longer know what audiences want to see or what types of films they should make? When did a composer or painter start looking for a poll to help them determine what to write or paint?! All one can do is work on one's convictions and hope that they be recognised and embraced. Have filmmakers lost contact with the general public, their audience, as a result of corporate houses funding them for nearly two decades while having little knowledge of the film industry?
So you didn't care about the content and simply prepared a proposal, as it's known in the film industry. A proposal is one that has a big star and all the other trimmings, but no material worth seeing! It wasn't like before, when a filmmaker put everything on the line and borrowed money from a film financier. The corporate houses were pouring money in. They invested on a manufacturer who could put together a project as if it would ensure profits.
For instance, on august 15, 1975, two films were released in the same week. They contrasted like no other pair of movies released at the same time. 'Sholay' and 'Jai santoshi Maa' were the films. Both films went on to become box office hits. So much so that the creator of 'Jai santoshi Maa' was included on the list of the year's greatest income-tax payers! Who could have foreseen such a fantastic success for 'Jai santoshi Maa,' a legendary figure with no face value on which a creator could rely? There are several examples of this.
There is no such thing as a God. The term "box office" was employed in a joking manner. It implied that not even god could foresee a film's success. Nobody is aware of the secret. If such were the case, both 'Sholay' and 'Jai santoshi Maa' would have followed the same path to success. On the same day, june 22, 1990, the action vengeance film 'Ghayal' and the youth-oriented love picture 'Dil' were released. In terms of themes, the two films were diametrically opposed. I'm not sure whether any survey could have anticipated which one would be successful, but both turned out to be huge successes.
So you didn't care about the content and simply prepared a proposal, as it's known in the film industry. A proposal is one that has a big star and all the other trimmings, but no material worth seeing! It wasn't like before, when a filmmaker put everything on the line and borrowed money from a film financier. The corporate houses were pouring money in. They invested on a manufacturer who could put together a project as if it would ensure profits.
For instance, on august 15, 1975, two films were released in the same week. They contrasted like no other pair of movies released at the same time. 'Sholay' and 'Jai santoshi Maa' were the films. Both films went on to become box office hits. So much so that the creator of 'Jai santoshi Maa' was included on the list of the year's greatest income-tax payers! Who could have foreseen such a fantastic success for 'Jai santoshi Maa,' a legendary figure with no face value on which a creator could rely? There are several examples of this.
There is no such thing as a God. The term "box office" was employed in a joking manner. It implied that not even god could foresee a film's success. Nobody is aware of the secret. If such were the case, both 'Sholay' and 'Jai santoshi Maa' would have followed the same path to success. On the same day, june 22, 1990, the action vengeance film 'Ghayal' and the youth-oriented love picture 'Dil' were released. In terms of themes, the two films were diametrically opposed. I'm not sure whether any survey could have anticipated which one would be successful, but both turned out to be huge successes.
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