Samantha claimed that because she had just revealed her separation, her friends, family, and other people had advised her not to do the item number. "I did nothing improper. I gave my union my all, but for some reason, it didn't work out. To stay at home and beat me up for what has occurred, I haven't done anything wrong. Everyone told me not to do it, but I've done it because I've never done an item song and I liked the lyrics," she claims.
The idea that married (or divorced) sirens can't play glamorous parts in the film is history now that actors like deepika padukone and samantha Ruth Prabhu are rewriting the grammar and glamour rules as well. samantha also feels that the song has elevated her career to next level and the song took her to every nook and corner and the reach was on a global scale.