This weekend, google is providing a unique opportunity for users to experience Veo 3, its cutting-edge AI video creation tool, at no cost. The announcement, made by CEO Sundar Pichai, allows everyone to explore the platform's creative capabilities without the usual subscription fees.
Under normal circumstances, Veo 3 is accessible only to AI Pro subscribers of the gemini app, which costs Rs 1,999 per month in India. Although new users can take advantage of a one-month free trial, this is the first instance where google has lifted restrictions for all users, irrespective of their subscription status. Pichai emphasized that the intention behind this initiative is to broaden creative possibilities for a larger audience, while also serving as effective marketing by showcasing Veo 3’s features to a wider group.
Launched at google I/O 2025, Veo 3 has distinguished itself globally by not only generating high-quality visuals but also producing synchronized audio, including dialogue, music, and sound effects. google describes Veo 3 as a “creative swiss army knife,” capable of generating animated shorts, cinematic clips, storyboards, and polished game cutscenes. Currently, it operates using text prompts, with image-based prompting support anticipated in the future.
In India, google has introduced Veo 3 Fast, an optimized version for quicker video generation, available via the gemini app on Android and iOS. Key features that set Veo 3 apart include synchronized sound, cinematic detail, and realistic physics in animations.
Through this free trial, google is also soliciting user feedback to enhance the tool's future, aligning with its broader aim to expand its creative ecosystem. For aspiring filmmakers without traditional resources, this weekend could be a transformative opportunity to create and share media in innovative ways.
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