Flipkart has introduced a brand new initiative called 'put it up for sale Now, Pay Later' (ANPL) that lets in dealers on its platform to release advertising campaigns with out making an upfront charge.
The programme goals to simplify get right of entry to to wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital marketing for small corporations and new dealers by way of eliminating financial and procedural boundaries.
The model enables dealers to run ads across Flipkart's platform without a becoming a member of expenses, no interest, and no consequences for not on time payments. Instead, the cost of the campaign is deducted from the seller's earnings at the beginning of the following month.
Consistent with flipkart, the imparting is designed to guide dealers who won't have instantaneous capital to invest in advertising however need to improve their product visibility and sales performance.
"Simplifying get entry to to marketing is prime to helping extra sellers develop on flipkart," stated Vijay Iyer, vice chairman and widespread manager, flipkart advertisements. "This initiative is meant to provide dealers with extra flexibility and reduce friction in how they technique advertising."
ANPL is a line-of-credit model that makes use of a seller's current sales on flipkart as collateral. Dealers can prompt the feature thru the flipkart commercials portal with some clicks. The device offers campaign performance tracking and billing visibility, in conjunction with educational resources such as step-through-step movies and courses.
The platform supports multiple advert codecs, which includes Product list advertisements (PLA), Product Contextual commercials (PCA), and automated advice-based totally campaigns.
Flipkart says that over 24,000 sellers have used the ANPL characteristic for the reason that its introduction.
Ajay Pandey, a dealer on flipkart and owner of Ajro Deal, stated that the model gives operational flexibility. "ANPL gives me time to focus on sales while not having to manipulate day by day advert bills," he stated.
Part of a broader seller enablement approach
The release of ANPL aligns with Flipkart's broader efforts to expand dealer support gear and offerings. With more than 1.four million dealers on the platform and a client base of over 500 million registered users, flipkart keeps to build tools geared toward increasing participation in virtual trade.
The organization has delivered numerous supplier- and client-focused innovations over the years, along with coins on shipping, easy Returns, and UPI integration, to enhance accessibility and person experience.
ANPL provides to this suite by using targeting a not unusual mission confronted by way of many small organizations, the capability to marketplace their products effectively with out prematurely cash flow constraints.
Even as Flipkart's 'advertise Now, Pay Later' (ANPL) version is exceedingly precise inside the indian e-commerce environment, similar standards do exist globally, although maximum include additional regulations or are limited to large groups.
Flipkart launches $50M ESOP buyback, eyes 2nd liquidity event in early 2026
Globally, systems like amazon provide monthly invoicing alternatives for advertising, where eligible sellers or vendors will pay at the cease of the month as opposed to paying earlier. However, amazon commonly reserves this for high-extent sellers, and it frequently entails credit score exams and formal approval tactics. Further, Meta (facebook and Instagram) affords credit score traces and postpaid advert alternatives.
In India, Meesho, another essential marketplace, has taken steps to reduce dealer costs by means of putting off commissions and now and again presenting overall performance-primarily based advert incentives or restricted-time free advert credit.
However, Meesho does not but have a formal postpaid advertising model like Flipkart's. Different platforms like tiktok and a few small-business-targeted advertising tools overseas do offer advert credit or deferred price options, often as onboarding incentives, but those are usually one-time gives and now not a part of a sustainable credit model
Flipkart's ANPL is tightly incorporated with the seller's operating account on the platform. There may be no want for external credit score checks or documentation, and the function can be activated in only some clicks. It additionally comes with educational gear like step-with the aid of-step publications and real-time overall performance dashboards.
Disclaimer: This content has been sourced and edited from Indiaherald. While we have made adjustments for clarity and presentation, the unique content material belongs to its respective authors and internet site. We do not claim possession of the content material.
.jpg)
click and follow Indiaherald WhatsApp channel