Jealousy, when left unchecked, can manifest in many destructive ways, especially in the world of cinema and celebrity politics where personal rivalries often spill into the public domain. In the case of 'Thalapathy' Vijay, recent developments suggest that jealousy may have clouded professional ethics. social media have shared tweets as Vijay fans have started cheap postings of Ajith's early life before his marriage life with Shalini.
As ajith kumar is set to receive the prestigious Padma bhushan award, a significant achievement for any artist, there appears to be a coordinated attempt by Vijay’s IT wing, allegedly managed by the PR agency 'Route', to overshadow Ajith's moment. Old rumors involving Ajith’s past relationship with actress Heera have suddenly been revived and pushed aggressively across social media platforms. 
The timing is suspicious and points towards an orchestrated effort to divert attention from Ajith’s honor and tarnish his image on one of the most important days of his career. netizens found this and shared on twitter and you can see it below,

The resurfacing of the Heera-Ajith story is not, by itself, surprising; celebrity pasts are often dragged into the spotlight for sensationalism. However, the deliberate virality of this news on the very day ajith is being recognized by the government of india with a Padma award suggests more than just coincidence. This calculated move bears the hallmarks of a "toolkit" operation — a term often used to describe organized campaigns to create or distort narratives on social media.

Allegations point towards Vijay’s PR machinery and his political party, TVK, being involved in such tactics. It reflects a deep-rooted insecurity, where instead of celebrating the achievements of peers, efforts are made to diminish them through manufactured controversies.

Adding credibility to these allegations is the past admission by Vijay's own father, S.A. chandrasekhar (SAC), who has publicly spoken about Vijay’s manipulation tactics and his use of certain online groups to control narratives. SAC’s revelations show that this is not an isolated incident but part of a larger pattern of behavior aimed at image management, even at the cost of maligning others.

In a fiercely competitive industry, professional rivalry is natural, but when jealousy leads to such targeted personal attacks, it not only damages relationships but also erodes public respect. True greatness lies in acknowledging and respecting others' successes, not in attempting to pull them down — a lesson that seems increasingly urgent for those caught up in personal ambition and rivalry.
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G GOWTHAM

28/04/2025 01:42 PM