After the box office failure of Retro, where pooja hegde took on a de-glam, performance-oriented role alongside Suriya, the actress is reportedly making a strategic shift back to her glamorous roots. While Retro was an attempt to showcase her acting range, fans were left disappointed by the lack of her usual screen presence marked by bold fashion and charm. Many voiced their discontent online, stating that the film lacked the signature allure and vibrant screen energy that pooja is widely known for. The response highlighted a clear demand from her fanbase for roles that capitalize on her glam quotient.
In what appears to be a calculated career move, pooja hegde has now signed on for kanchana 4, a film helmed by and co-starring Raghava Lawrence. Known for its mass appeal and horror-comedy format, the kanchana franchise has always leaned on entertainment, vibrant visuals, and stylized performances. Sources close to the production reveal that pooja will be taking on a completely glamorous role this time — one that includes stylish outfits, dance numbers, and scenes that are tailored to bring out her natural screen charisma. This marks a return to the formula that made her a fan favorite in films like Ala Vaikunthapurramuloo and DJ.
This decision also signals Pooja’s adaptability and awareness of her brand value in the industry. While serious roles help build critical credibility, maintaining mass appeal is crucial in mainstream indian cinema. By stepping into a high-energy, glam-heavy project like kanchana 4, she is not only responding to her fans’ expectations but also reinforcing her position as a commercial star. If executed well, this film could serve as a much-needed bounce back after Retro, re-establishing her as one of the top choices for glamour-driven roles in South indian cinema.
In what appears to be a calculated career move, pooja hegde has now signed on for kanchana 4, a film helmed by and co-starring Raghava Lawrence. Known for its mass appeal and horror-comedy format, the kanchana franchise has always leaned on entertainment, vibrant visuals, and stylized performances. Sources close to the production reveal that pooja will be taking on a completely glamorous role this time — one that includes stylish outfits, dance numbers, and scenes that are tailored to bring out her natural screen charisma. This marks a return to the formula that made her a fan favorite in films like Ala Vaikunthapurramuloo and DJ.This decision also signals Pooja’s adaptability and awareness of her brand value in the industry. While serious roles help build critical credibility, maintaining mass appeal is crucial in mainstream indian cinema. By stepping into a high-energy, glam-heavy project like kanchana 4, she is not only responding to her fans’ expectations but also reinforcing her position as a commercial star. If executed well, this film could serve as a much-needed bounce back after Retro, re-establishing her as one of the top choices for glamour-driven roles in South indian cinema.
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