🔥A SHOCKWAVE THROUGH CINEMA
deepika Padukone sparked a firestorm the moment she floated the idea of a 9–5 workday in the film industry. And within hours, some of the most influential names in indian cinema—Rana Daggubati, archana Kalpathi, Dulquer Salmaan—came charging in with reactions sharp enough to slice steel. If deepika expected a warm “let’s discuss this,” what she got instead was a three-way industry smackdown that left no doubt about where the power circles stand.
1. Rana Daggubati’s Flame Thrower: “Cinema Is NOT a Job.”
Rana didn’t just disagree—he detonated the argument.
According to him, cinema isn’t something you clock into; it’s something you live inside.
No punching in, no punching out.
No factory whistles.
No fixed shifts.
Just a lifestyle that either consumes you or spits you out.
Translation: 9–5 doesn’t belong anywhere near filmmaking.
2. archana Kalpathi: “A 9–5 Shift? Impossible. Financially Suicidal.”
archana brought the producer’s sword and swung it with precision. She reminded everyone that filmmaking is a high-stakes, high-risk battlefield where every hour bleeds money.
Different call sheets.
Unpredictable setups.
Massive interest costs are burning every minute.
Anything less than maximum efficiency?
Not an option.
Deepika’s idealism met Archana’s spreadsheets—and the spreadsheets won.
3. Dulquer Salmaan: “Another Shooting Day Is a BURDEN, Not a Break.”
The coolest man in the room delivered the coldest truth.
Adding a single extra day isn’t “Oh, we’ll just come tomorrow.”
It’s lakhs—sometimes crores—evaporating.
Instead of stretching timelines, he says the team should grind harder, push longer, and wrap earlier.
Efficiency > Idealism.
Practicality > Comfort.
Cinema isn’t a cushioned workspace—it’s controlled chaos requiring sacrifice.
4. The industry Verdict: A Unified NO to Deepika’s 9–5 Dream
It’s rare to see top voices align so sharply, but here?
The message is crystal clear:
Filmmaking does not—and cannot—fit into a corporate timetable.
Rana hit the emotion.
Archana hit the economics.
Dulquer hit the logistics.
And together, they delivered a clean, unanimous, industry-wide rejection of deepika Padukone’s vision.
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