According to our 15th annual innovation survey, 75 per cent of businesses rank innovation as a top-three CEO priority. Companies want and need to innovate as a result of COVID-19. However, far too few are prepared to take up the opportunity. Only about half of companies putting real resources behind innovation priorities, the report finds. Only about a quarter of companies score a perfect 100 on BCG's innovation-to-impact benchmarking framework.

Many committed innovators face a readiness gap. Focusing on deficits in five of the ten i2i readiness areas is likely to have the greatest returns, authors say. The five key elements of readiness setting a clear ambition,  establishing the right playing fields, prioritizing performance management, pushing project management, developing talent and culture can be distilled into two overarching themes leadership and team, they say. It's the subject of this year's full Most Innovative Companies 2021 report.



Collaboration between product creation and facing roles is cited as the most significant barrier to higher returns on innovation spending by innovation executives. In the previous year, BCG's pre-pandemic 50 most creative firms of 2020 outperformed the index by 17 percentage points. The benefits of being prepared are substantial. Superior preparation fuels value creation as well as endurance. And this year’s readiest innovators? Meet 2021’s 50 Most Innovative Co

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