Disney+ In terms of usage, Hotstar, a Walt Disney-owned video streaming service, topped the premium video-on-demand (VoD) market in india in 2022 and the first quarter of 2023. In FY 2022, it was the most popular streaming channel in India. sports and local entertainment in hindi were seen by 38% of viewers. Compared to other platforms, the Sony-Zee group, on the other hand, had a 13% premium VoD share, partly as a result of high engagement with sports, regional, local, and international content.

Disney+ In terms of usage, Hotstar, a Walt Disney-owned video streaming service, topped the premium video-on-demand (VoD) market in india in 2022 and the first quarter of 2023. In FY 2022, it was the most popular streaming channel in India. sports and local entertainment in hindi were seen by 38% of viewers. Compared to other platforms, the Sony-Zee group, on the other hand, had a 13% premium VoD share, partly as a result of high engagement with sports, regional, local, and international content.

Jio, however, was the clear winner at the start of Q2 because to the live broadcast of IPL games. The amount of jio Cinema that was watched during this time increased by about 20 times. Interestingly, local programming is the reason for 60% of Prime Video's viewers, while US-centric blockbusters are the reason for 24% of Netflix's viewers. The percentage for YouTube was 88% at the time. The next six months will be critical for the business, according to analysts, as they will put more emphasis on monetization and profitability than on content investment. Given this situation, Disney+ Hotstar can claim of a robust local market supported by the breadth of Star's hindi and regional content.

The IPL season is now going well for jio, but once that is over, it will employ both domestic and premium overseas content to position itself for growth into the premium market.

మరింత సమాచారం తెలుసుకోండి:

hotstar

SIBY JEYYA

19/05/2023 08:51 AM