The owner of the company and actress Asin's husband, rahul Sharma, has explained how Micromax fell from a revenue of ₹12,000 crores in five years. rahul is the co-founder of Micromax, which was a leading company in the mobile phone industry. Despite dominating the indian market in a short time and competing with international brands, it fell in a few years. rahul raj Shamani's podcast said that the rise of Chinese brands is the reason for Micromax's decline. Micromax was one of the top 10 mobile phone companies in the world. It successfully faced competition from companies like nokia and samsung in india and generated revenue of ₹12,000 to ₹15,000 crores. But the arrival of Chinese companies changed the situation. rahul described Micromax's decline as this did not happen only to Micromax, but it was a global phenomenon. There were many brands then. But the supply chain started changing.
Chinese manufacturers signed deals with emerging Chinese brands, leaving no room for new experiments. Today, if I want to make a phone with three screens, I can't because I don't have the spare parts for it. That means I can't continue doing business. We tried for two years. But at some point, it seemed like there was no point in investing more. When competitors have unlimited funds, we shouldn't waste money.
It may have been a mistake to turn down Alibaba's $800 million financing in 2014. At that time, we faced Finnish and Korean companies, and we thought that Chinese companies would not be able to do it. But Chinese companies came with full weapons. Then we switched to the construction sector. Now we are earning more than before. But not many people know that, says rahul Sharma. rahul Sharma and asin got married in 2016. The couple has a daughter named Arin. It is noteworthy that actress asin did not act in films after her marriage.
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Sowmiya Sriram

11/05/2025 08:44 PM