In a constant effort to conserve the environment, several non-profit organizations, in collaboration with the Brihanmumbai Municipal Corporation (BMC), are actively involved in various eco-friendly projects. The video of one such recent program is making a lot of noise. It was a campaign to clean the banks of Mithi river in Mumbai. The reason why it gained so much importance is that bollywood actresses like Esha Deol, Karisma, Sophie Chaudhry, Fatima sana Sheikh etc. participated in this cleanliness drive. Some of these actresses are not only involved in cleaning the beach but also shared the importance of cleanliness by giving valuable tips to prevent littering.
While the video of this is going viral, while netizens are congratulating the stars for being involved in such an activity, some are shocked. This inspiring video was shared on instagram by the paparazzi page. As it went viral, the fans of the actress showered her with love. The organizers also shared a video of the Mega Mithi River Clean-a-thon event.
"When we stand against waste pollution, no rain or storm can stop us. On World Cleanup Day we cleaned Mithi in the biggest cleanathon ever. With over 2000 environmental champions, we bet on cleaning it up and it has succeeded. "We have completed 450 weeks of beach clean-ups," said the organizers. Bhamla Foundation has consistently involved celebrities in its environmental initiatives over the years. Famous actors Akshay Kumar, Hrithik Roshan, rajkumar rao and arjun kapoor have participated in similar cleanliness drives in the past and supported the cause. Karisma is currently receiving praise for her performance in the Netflix series Scoop. The show is adapted from Zigna Vora's biographical memoir Behind Bars in Byculla: My Days in Prison.
Interestingly, the Hansal Mehta-directed show became India's first web series to receive nominations at the Asia Content Awards. The show earned nominations in two categories, with karishma tanna nominated in the Best Asian tv Series and Best Actress category. In the meantime, he worked for a long time at the beach and was praised. In addition, he also explained the importance of cleanliness and taught about the problems caused by throwing such garbage on the beach.