Karan Johar Moves delhi High court to Protect Personality Rights
Renowned filmmaker and director karan johar has approached the delhi High court to safeguard his personality and publicity rights, becoming the latest bollywood figure to take legal action amid rising concerns about the misuse of celebrity identities through AI and unauthorized merchandise.
Here are the key highlights of the development:
🔹 Follows Other Celebrities:
After abhishek bachchan and aishwarya rai bachchan recently filed similar petitions, karan johar has also moved the court seeking protection against misuse of his identity.
🔹 Petition Details:
The petition was presented before Justice Manmeet PS Arora, who sought some clarifications from Johar’s legal team. The matter has been scheduled for further hearing.
🔹 Protection of Identity:
Karan Johar’s plea emphasizes the need to protect his face, voice, and name from being used without consent, particularly with the increasing capabilities of AI technology.
🔹 Unauthorized Merchandise:
A key concern raised is the illegal sale of goods such as mugs, T-shirts, and other merchandise using his name and photographs on various websites and e-commerce platforms.
🔹 Legal Representation:
Senior Advocate Rajasekhar Rao, representing Johar, stated in court, “I have the right to ensure that no one uses my personality, face or voice unauthorizedly.”
🔹 AI-Driven Risks:
The petition highlights growing threats posed by AI-generated content, including deepfakes and voice cloning, which could exploit a celebrity’s identity for commercial or misleading purposes.
🔹 Call for Restraint Orders:
The filmmaker is urging the court to issue restraining orders against parties involved in the unauthorized use of his personality for financial gain.
This legal move signals a broader industry effort to establish clear boundaries around celebrity rights in the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital era.
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