SHE Marts (Self‑Help Entrepreneur Marts) are community‑owned retail outlets planned under the Union Budget 2026 to help women and girls — especially those linked with Self‑Help Groups (SHGs) — sell their products directly to consumers without middlemen, giving them better market access and sustainable income opportunities.
Here are the key categories of products that these outlets are expected to feature:
🧵 1. Traditional and Handcrafted Goods
Women will be able to sell locally made handcrafted products, including:
- Handloom textiles and fabrics
- Embroidered or sewn garments
- Decorative items and traditional crafts
- Artisanal weaving and handmade souvenirs
These items showcase local cultural skills and help preserve traditional craftsmanship by bringing them to organized retail markets.
🍲 2. Homemade and Food Products
SHE Marts will also offer homemade food items and daily‑use products, such as:
- Pickles, papads, spices
- Organic grains and pulses
- Traditional snacks and regional food specialties
This gives women an opportunity to profit from pure, home‑produced food items that customers increasingly seek.
💄 3. beauty, Wellness, and Startup Products
The retail outlets won’t be limited to traditional crafts. They’ll also include:
- Handmade beauty and skincare products (e.g., herbal creams, organic soaps)
- Small startup products created by women entrepreneurs
- Custom gift items and decorative pieces
This makes SHE Marts a platform for modern small‑business offerings too, not just traditional goods.
🛍️ 4. local and Daily‑Use Items
Since the focus is on giving women producers direct access to the market, everyday items produced locally — such as household essentials and rural made‑for‑urban products — will also be available, making the mart appealing to a wider range of shoppers.
✔️ Why This Matters
Instead of selling through fragmented and informal channels, women will now have a central retail space where their products can be:
- Displayed professionally
- Sold directly to customers
- Branded and marketed under their own enterprise
This helps women turn their skills into business opportunities, expanding their income and entrepreneurial roles in the community.
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