'It is very difficult', ananya Birla left music to take over father 'Birla's' legacy
Ananya Birla is the eldest daughter of Kumar Mangalam Birla and has made a name for herself in the world of music. She may be joining her father's business world now, but she became a successful businesswoman in 2017 itself.To handle her father's legacy, ananya Birla has put aside her passion for music. She wrote in an emotional post that it is 'very difficult' but I have to do this.
Although Ananya's surname itself tells who she is, it is still important to tell that ananya is the eldest daughter of Aditya Birla Group chief Kumar Mangalam Birla.She writes in her post that I have come to that stage of life where it is becoming difficult to handle both business and music together.
She further writes that, "This decision is breaking me from inside, which I am unable to express in words." Thanking her fans, ananya further wrote that thank you all for giving so much love to all my songs released in the last few years. She writes that "Now the time has come for me to choose one thing, so I want to put all my energy on the business world.
" ananya is a well-known name in the music world. She entered the music industry with 'Livin the Life In' in 2016 and this song also gave her international recognition. In a very short time, ananya also got the title of platinum on the single music app and she also became the first indian artist to get this title. Kumar Mangalam Birla's elder daughter ananya Birla has made a different identity in the music world. She may be joining her father's business world now, but she became a successful business woman in 2017 itself. Studied economics and ManagementAnanya, who runs microfinance company Swatantra Microfin and design house unit Asai, knew that she was being allowed to pursue her passion for music but she had a legacy to take care of.
Ananya's company Swatantra acquired Micro Housing Finance in 2018 and chaitanya India Fin Credit from Sachin Bansal (co-founder of Flipkart) in 2023. Private equity company Advent international and Multiples invested Rs 1,930 crore (230 million dollars) in equity. It is considered to be the largest private equity investment in India's microfinance sector till date.
However, her life has not been so easy. In her interview to The Week, ananya tells that she has been getting attention since childhood due to her surname. She says that "I have always been the same with everyone as I am. I was 12-13 years old at that time." In the same interview, she also told how she changed school and left bombay international school to join American school of bombay and eventually she left that school as well and did her schooling from home. She says that this was also a very interesting journey. Whatever I had to study, I used to study it in three-four hours and then I used to fulfill my hobbies of music, swimming.
Ananya is now 30 years old and she entered business at the age of 17. She started Swatantra Microfin Private Limited, mumbai at this age. This company used to help low-income customers.She says that microfinance is a tool that helps the poor to move forward. However, ananya had made it clear in 2017 itself that she is not ignoring business. As soon as the right time comes, she will enter business.
