However, the failure of these movies has sparked a debate about how pushpa and karthikeya 2 succeeded at the bollywood box office only on the strength of their plots and with no publicity at all. They contend that even bollywood should cut back on publicity expenditures and concentrate on releasing trailers for movies that contain valuable material.
To be honest, word of mouth alone does not guarantee that a movie will succeed; occasionally, publicity is also necessary to ensure that a movie receives the proper attention. Ek Villain 2 would not have received the kind of money it did if Disha and tara had not advertised the movie in their stunning ensembles. Therefore, it is unquestionably incorrect to advise the makers of other films to reduce their promotional efforts and to compare every film's performance to that of pushpa and karthikeya 2.
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