Anushka Shetty, fondly known as the Lady Superstar, has always been a trendsetter in South indian cinema. From redefining women-centric roles to delivering blockbusters, she has built a reputation that very few can match. Now, she seems to be rewriting the rules of film promotions as well. For her upcoming film Ghaati, anushka has introduced a fresh strategy—audio promotions—proving once again that her style of working is anything but conventional.


1. A Superstar Who Skips the media Rush 🚫📸

Unlike most actors who rely heavily on media appearances and press conferences, anushka prefers to stay away from constant camera glare. Despite this, her films continue to generate strong buzz purely because of her immense star power.


2. The Viral phone Call with rana 📞🔥

Her phone conversation with actor Rana Daggubati about Ghaati went viral online. Fans loved the candidness and how effortlessly she turned a simple call into a promotional tool.


3. twitter audio Interactions With Fans 🐦🎧

UV Creations, the production house behind Ghaati, arranged a special twitter session where anushka interacted with fans via audio conversations. Her responses added a personal touch, making the promotion feel more intimate and engaging.


4. Calling Promotions “Crucial” 🎯

anushka, despite being media-shy, admitted that promotions are crucial for a film’s success. Her approach shows that she understands the changing landscape of film marketing but wants to adapt in her own unique way.


5. Teasing New Projects ✨

She didn’t just stop at promoting Ghaati. anushka revealed that she has signed multiple new projects and promised fans that the coming months will be exciting.


👉 With Miss Shetty, Mr Polishetty already being a success, and Ghaati gearing up for release, Anushka’s audio promotion strategy may well start a new wave in the industry. After all, when the Lady Superstar moves, the industry watches.

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