Companies are attracting indian consumers by introducing more and more products at different prices and different qualities due to the fact that india has an economically diverse population.
In this scenario, the biggest change has taken place in the indian consumer market. Needless to say, this has come as a huge shock to market experts and companies.
Indian people
Indians are now increasingly buying cheaper and unbranded food items for their daily consumption.
Consumer goods
The prices of all products have gone up in india in recent times due to the high cost of production of consumer goods.
As a result, prices have skyrocketed, and more and more people are buying cheaper and unbranded items because of the impact on their household budgets.
September Quarterly
At the end of the september quarter, people buy large quantities of manufactured corporate or non-branded products in the segment of many important home-use products such as soap, dairy products, cooking oil and home cleaning products.
Increase in price
Larger manufacturing companies can control their inflation and sell at the old price or impose lower inflation.
They buy such products because it is beneficial for budget families and families with the more financial problem are starting to buy more unbranded items.
Corona infection
The change comes on the heels of the onset of the Corona epidemic, which is currently exacerbated by the rising prices of imported goods due to the rise in petrol and diesel prices.
The decline in sales volumes
As a result, sales volumes of high-end products in the same segment of the market continue to decline.
It is also noteworthy that in the last 6 months many consumer companies have raised the prices of their products significantly.
