Owned by google A number of ad-blocking companies have reported that thousands of people are uninstalling their products as a result of YouTube's global crackdown on users who use ad blockers. This is due to the video-sharing platform's decision to start warning users who attempt to watch videos on its website while using ad blockers.

According to Wired, one of the firms, AdGuard, stated that starting october 9, over 11,000 users had removed its Chrome extension every day, compared to 6,000 daily removals previous to YouTube's adjustment. When compared to prior months, daily installations and uninstallations of another extension, AdLock, increased by 30% in October.

Ghostery, an ad-blocking business, said that its usage was unchanged in october despite three to five times as many installs and uninstalls each day.

The tool's inability to function with YouTube was cited by more than 90% of users who responded to a survey the business sent out explaining why they had removed the product.

Some users moved to other browsers, such as microsoft Edge, as it appears that YouTube's crackdown mainly affects Chrome users on laptops and desktop computers. Ghostery's analysis indicated that, in october, the number of Edge browser installs rose by 30% over September.

In the first nine months of this year, YouTube sold around $22 billion worth of ads, up about 5% from the same time last year. This amounts to about 10% of Google's total sales.

Usually, YouTubers who create longer videos earn 55% of the ad revenue, while those who create shorter videos receive 45%.

Insider Intelligence, a market research organisation, projects that sales of premium memberships will reach $2.7 billion this year.
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SIBY JEYYA

05/11/2023 10:59 AM