A steady topic defining India's laptop market has largely been clustered, tough-fought competition. little or no give, and even a percent factor shift can alternate scores drastically.

Within that, there was a dominant outlier. HP's lead at the top of the marketplace share charts dates as far back as 2019. There was an annual growth trajectory too, since 26.5% of India's laptop market percentage then, 301.% for the entirety of 2024, even as the last undisputed leader. Lenovo marks a distant second, with 17.2%, and the relaxation complies with it. One of the motives for HP's dominant position in India's PC stakes has been short reaction to marketplace demands. The present-day transition with AI computers is the ultra-modern example, with the tech corporation painstakingly setting collectively a portfolio that appeals to organizations and customers. The hp EliteBook X G1, the Omen Max 16, and the OmniBook, all these days refreshed additions, cover the enterprise person, gamer, and content creator demographics.

In a conversation with HT, Vineet Gehani, who is Senior director of Non-Public Structures at hp india, estimates that AI PCs will make up one of every two PCs that can be bought in india in the subsequent couple of years. They're not likely to depart from just the hardware. "We make it customized, and we make it intuitive for our customers," he tells us. Examples of which might be already being seen, with OpenAI's fashions underlining the hp AI associate app that the brand-new desktops come preloaded with. It is able to do lots—search the internet or files, analyze files, summarize PDFs, create a to-do list, curate strategies based totally on prompts, and plan an afternoon in advance around your conferences. It additionally connects seamlessly to sure laptop settings for faster management. There is greater purpose for AI compared with previous AI-targeted computers, and users could hope this is just the start.

Gehani details HP's approach to AI PCs and how crucial it is to work intently with partners, which include AMD, Intel, Qualcomm, and Microsoft; the need for customized AI solutions past what is already incorporated in apps and operating structures; and the enterprise's selection to feature quick-trade platforms to their already intricate retail presence inside the U.S.A. Edited excerpts.

Q. hp machines are now to be had on short-trade systems. Is that but some other revolution ready to occur, and what are HP's plans to build on an early mover gain?

Vineet Gehani: It is more than experimentation, for certain. We take pride in having the widest channel network to hold products to the marketing. Obviously, then, having an omnichannel method that makes it steady and relevant for the nice purchaser reports works first-rate. We've got an hp world network, which is greater than 750 stores, and we're painting very intently with all big outlets, ordinary stores, and telecom chains, and also now, of course, the e-trade players. Quick trade is complimentary because it is serving a particular want for clients who need products really quickly, within 10 or 15 minutes, and cannot actually wait for even a day. We see this as very relevant to our portfolio, and particularly peripheral and add-on products.

If you want, you need a mouse or a keyboard as a substitute; chances are you need it right away. Identical is proper for a headset that may also have operating for a few purposes. It's also pretty essential for printer resources. In case you're going for walks, run out of ink, and also need to print, you want a solution at that point in time. I accept as true that this is where the early adoption or pilots are, and now this is becoming a totally intimate channel for that merchandise. We have now made some of our purchaser laptops available on these platforms, and I assume there may be unexpectedly growing interest that we can see. And I am positive with all of those new devices and with customers looking to adopt even faster, it is a notable channel for us.

Q. What's your evaluation of the AI computer era that we've seen until now, and how do you spot this gambling out?

VG: We ought to speak approximately about AI earlier than we speak approximately about the AI computer. Synthetic intelligence has been a phenomenon and an opportunity. people have been getting used to what that synthetic intelligence equipment around them can do. When we talk of clients, creators, and the general portfolio that we serve to market, it is an actual challenge. The AI computer adventure absolutely commenced with what we name AI stronger PCs, which absolutely were gadgets with an additional neural processing unit, or NPU, in them. That's what we've been serving the market up to now. Whilst we absolutely define that, it is in the range of 10 TOPS (that is, trillion operations in step with a second, a metric to define an NPU's talents), if I'm to get technical on that front.

But now we are really excited about how the AI desktops will become the following large issue for the customers and how they may use them to decorate their work and their personal lives, and the way they will emerge as less complicated, intuitive, more collaborative, and extra productive, and the results from that. And why do we say that? It is genuinely because AI computers now grow to be richer in terms of their technical specs. They may be adding on a lot more customized functions.

Study the following era of AI computers that hp is sporting to the marketplace—all compute at 40 TOPS or more, and that range is going up to 55 TOPS. That is a new superior portfolio on the commercial facet of products inside the form of new EliteBook products and at the gaming aspect with the new OmniBook variety. And en route, there are variants in that. It is not simply the brand-new silicon, but they are also getting more intuitive and customized in terms of what they offer to customers in hp patented features. The hp AI partner on those gadgets is an instance.

It is basically the on-device functionality—till now most of the AI computing has happened on the cloud. Now it sits on the stool. So it's the threshold computing community we're excited to carry to the marketplace. Whether it's Miles summarizing textual content, inferencing statistics from documents that sit down at the tool and don't need to move up and down the cloud, or doing speech-to-text translations and stay captions, these are a few examples of functionality we're bringing to gadgets. This is to not forget current functions that get more advanced, inclusive of hp Positive view and hp Wolf Seasoned Safety.

Q. Center to the following section could be sufficient authentic use instances for AI at home and at offices. Is it important for hp additionally to consider answers beyond what is already there in home Windows 11?

VG: What we work on very intently is to first take every technology that's to be had inside the atmosphere to bring together the bouquet that's on offer. meaning operating carefully with silicon partners including Intel, AMD, and now Qualcomm, and additionally with microsoft for all their Copilot and Copilot+ features. However, we can't forestall there. We make it customized, and we make it intuitive for our customers. We're continually evolving to provide richer and greater intuitive experiences to our agency customers, to our clients, gamers, and creators.

To reply as to how vital this is, that's at the core of all the innovation that hp does. It's knowing what a gamer will require not just today but in the future, or what they are looking for in terms of making their gaming reports faster and richer in phrases of lesser lag and higher refresh rates. via having AI on the Omen computing gadgets, and the Omen Max Sixteen is a tremendous instance in which the tool isn't always simply assisting the gamer to play a recreation better; however, it is also suggesting intuitive tips on skilling, and the enhancement of gaming may be taken to the subsequent level.

AI computers right now have a single-digit contribution to the overall industry and to our portfolio. We assume this to grow unexpectedly, and we are looking at almost one out of the computers bought in the subsequent 3 years to be AI computers. We must make sure that customers are getting the first-class studies and, obviously, also make it as effortlessly adoptable as possible. The fee points that we simply supplied on AI PCs so far have been upwards of ₹100,000. Now those AI PCs with greater features turn into more low-cost ones, say around ₹70,000, and of course, going up the ladder to approximately ₹150,000.

Q. I trust hp AI companion users open AI fashions properly now. With many deep reasoning and questioning models now available from various AI organizations, do you see that as a possibility to feature more and broaden?

VG: Our engineering, in addition to studies and improvement groups, is always looking at how things are evolving within the basic AI surroundings in order that we will, in reality, start adding them to gadgets to lead them to even greater success. I mean, DeepSeek became a revolution, and there were many different trends. It's very apparent that loads is going on. We are very conscious and involved in approximately what's secure and what's sincerely value-enhancing for our customers. Lots of that filtering was also obviously frozen before we determined what the excellent generation was to carry.

Q. What have you heard back from demographics content material creators, startups, or business enterprise clients in terms of ways they are starting to install AI?

VG: The interest is rapidly developing, and that is why we accept as true that within the subsequent 2 or 3 years, we will see about 50% of the market shift. There's a specific reason. customers need their devices to usually do the mundane obligations or do all of what they were doing in the beyond, but they want you to do that faster. They need to spend more time on improving their place of labor and their business and function areas. I will take this situation—as opposed to writing lengthy emails or spending time sifting through and analyzing massive amounts of information, customers want the devices to sincerely begin doing that.

Our situation is to recognize the specifics of what a statistics scientist might need, a product supervisor's wishes, and what a shop clerk in an enterprise requires. rising from which might be loads of the capabilities that are going into newer computing gadgets, and this may dynamically as well as iteratively improve. We've had speech-to-text for a protracted time frame, but this is not the most effective speech-to-textual content of a person. In case you're in a communication or on a name, we may be talking to an Easterner who is more comfortable in their language and get live captions of the verbal exchange without the person having to change their originality and generality of the communique. That's what customers are asking for, to make the interplay wealthy and extra significant. These are a few methods in which AI computers will enhance the revelry for absolutely everyone.

A steady topic defining India's laptop market has largely been clustered, tough-fought competition. little or no give, and even a percent factor shift can alternate scores drastically.

Within that, there was a dominant outlier. HP's lead at the top of the marketplace share charts dates as far back as 2019. There was an annual growth trajectory too, since 26.5% of India's laptop market percentage then, 301.% for the entirety of 2024, even as the last undisputed leader. Lenovo marks a distant second, with 17.2%, and the relaxation complies with it. One of the motives for HP's dominant position in India's PC stakes has been short reaction to marketplace demands. The present-day transition with AI computers is the ultra-modern example, with the tech corporation painstakingly setting collectively a portfolio that appeals to organizations and customers. The hp EliteBook X G1, the Omen Max 16, and the OmniBook, all these days refreshed additions, cover the enterprise person, gamer, and content creator demographics.

In a conversation with HT, Vineet Gehani, who is Senior director of Non-Public Structures at hp india, estimates that AI PCs will make up one of every two PCs that can be bought in india in the subsequent couple of years. They're not likely to depart from just the hardware. "We make it customized, and we make it intuitive for our customers," he tells us. Examples of which might be already being seen, with OpenAI's fashions underlining the hp AI associate app that the brand-new desktops come preloaded with. It is able to do lots—search the internet or files, analyze files, summarize PDFs, create a to-do list, curate strategies based totally on prompts, and plan an afternoon in advance around your conferences. It additionally connects seamlessly to sure laptop settings for faster management. There is greater purpose for AI compared with previous AI-targeted computers, and users could hope this is just the start.

Gehani details HP's approach to AI PCs and how crucial it is to work intently with partners, which include AMD, Intel, Qualcomm, and Microsoft; the need for customized AI solutions past what is already incorporated in apps and operating structures; and the enterprise's selection to feature quick-trade platforms to their already intricate retail presence inside the U.S.A. Edited excerpts.

Q. hp machines are now to be had on short-trade systems. Is that but some other revolution ready to occur, and what are HP's plans to build on an early mover gain?

Vineet Gehani: It is more than experimentation, for certain. We take pride in having the widest channel network to hold products to the marketing. Obviously, then, having an omnichannel method that makes it steady and relevant for the nice purchaser reports works first-rate. We've got an hp world network, which is greater than 750 stores, and we're painting very intently with all big outlets, ordinary stores, and telecom chains, and also now, of course, the e-trade players. Quick trade is complimentary because it is serving a particular want for clients who need products really quickly, within 10 or 15 minutes, and cannot actually wait for even a day. We see this as very relevant to our portfolio, and particularly peripheral and add-on products.

If you want, you need a mouse or a keyboard as a substitute; chances are you need it right away. Identical is proper for a headset that may also have operating for a few purposes. It's also pretty essential for printer resources. In case you're going for walks, run out of ink, and also need to print, you want a solution at that point in time. I accept as true that this is where the early adoption or pilots are, and now this is becoming a totally intimate channel for that merchandise. We have now made some of our purchaser laptops available on these platforms, and I assume there may be unexpectedly growing interest that we can see. And I am positive with all of those new devices and with customers looking to adopt even faster, it is a notable channel for us.

Q. What's your evaluation of the AI computer era that we've seen until now, and how do you spot this gambling out?

VG: We ought to speak approximately about AI earlier than we speak approximately about the AI computer. Synthetic intelligence has been a phenomenon and an opportunity. people have been getting used to what that synthetic intelligence equipment around them can do. When we talk of clients, creators, and the general portfolio that we serve to market, it is an actual challenge. The AI computer adventure absolutely commenced with what we name AI stronger PCs, which absolutely were gadgets with an additional neural processing unit, or NPU, in them. That's what we've been serving the market up to now. Whilst we absolutely define that, it is in the range of 10 TOPS (that is, trillion operations in step with a second, a metric to define an NPU's talents), if I'm to get technical on that front.

But now we are really excited about how the AI desktops will become the following large issue for the customers and how they may use them to decorate their work and their personal lives, and the way they will emerge as less complicated, intuitive, more collaborative, and extra productive, and the results from that. And why do we say that? It is genuinely because AI computers now grow to be richer in terms of their technical specs. They may be adding on a lot more customized functions.

Study the following era of AI computers that hp is sporting to the marketplace—all compute at 40 TOPS or more, and that range is going up to 55 TOPS. That is a new superior portfolio on the commercial facet of products inside the form of new EliteBook products and at the gaming aspect with the new OmniBook variety. And en route, there are variants in that. It is not simply the brand-new silicon, but they are also getting more intuitive and customized in terms of what they offer to customers in hp patented features. The hp AI partner on those gadgets is an instance.

It is basically the on-device functionality—till now most of the AI computing has happened on the cloud. Now it sits on the stool. So it's the threshold computing community we're excited to carry to the marketplace. Whether it's Miles summarizing textual content, inferencing statistics from documents that sit down at the tool and don't need to move up and down the cloud, or doing speech-to-text translations and stay captions, these are a few examples of functionality we're bringing to gadgets. This is to not forget current functions that get more advanced, inclusive of hp Positive view and hp Wolf Seasoned Safety.

Q. Center to the following section could be sufficient authentic use instances for AI at home and at offices. Is it important for hp additionally to consider answers beyond what is already there in home Windows 11?

VG: What we work on very intently is to first take every technology that's to be had inside the atmosphere to bring together the bouquet that's on offer. meaning operating carefully with silicon partners including Intel, AMD, and now Qualcomm, and additionally with microsoft for all their Copilot and Copilot+ features. However, we can't forestall there. We make it customized, and we make it intuitive for our customers. We're continually evolving to provide richer and greater intuitive experiences to our agency customers, to our clients, gamers, and creators.

To reply as to how vital this is, that's at the core of all the innovation that hp does. It's knowing what a gamer will require not just today but in the future, or what they are looking for in terms of making their gaming reports faster and richer in phrases of lesser lag and higher refresh rates. via having AI on the Omen computing gadgets, and the Omen Max Sixteen is a tremendous instance in which the tool isn't always simply assisting the gamer to play a recreation better; however, it is also suggesting intuitive tips on skilling, and the enhancement of gaming may be taken to the subsequent level.

AI computers right now have a single-digit contribution to the overall industry and to our portfolio. We assume this to grow unexpectedly, and we are looking at almost one out of the computers bought in the subsequent 3 years to be AI computers. We must make sure that customers are getting the first-class studies and, obviously, also make it as effortlessly adoptable as possible. The fee points that we simply supplied on AI PCs so far have been upwards of ₹100,000. Now those AI PCs with greater features turn into more low-cost ones, say around ₹70,000, and of course, going up the ladder to approximately ₹150,000.

Q. I trust hp AI companion users open AI fashions properly now. With many deep reasoning and questioning models now available from various AI organizations, do you see that as a possibility to feature more and broaden?

VG: Our engineering, in addition to studies and improvement groups, is always looking at how things are evolving within the basic AI surroundings in order that we will, in reality, start adding them to gadgets to lead them to even greater success. I mean, DeepSeek became a revolution, and there were many different trends. It's very apparent that loads is going on. We are very conscious and involved in approximately what's secure and what's sincerely value-enhancing for our customers. Lots of that filtering was also obviously frozen before we determined what the excellent generation was to carry.

Q. What have you heard back from demographics content material creators, startups, or business enterprise clients in terms of ways they are starting to install AI?

VG: The interest is rapidly developing, and that is why we accept as true that within the subsequent 2 or 3 years, we will see about 50% of the market shift. There's a specific reason. customers need their devices to usually do the mundane obligations or do all of what they were doing in the beyond, but they want you to do that faster. They need to spend more time on improving their place of labor and their business and function areas. I will take this situation—as opposed to writing lengthy emails or spending time sifting through and analyzing massive amounts of information, customers want the devices to sincerely begin doing that.

Our situation is to recognize the specifics of what a statistics scientist might need, a product supervisor's wishes, and what a shop clerk in an enterprise requires. rising from which might be loads of the capabilities that are going into newer computing gadgets, and this may dynamically as well as iteratively improve. We've had speech-to-text for a protracted time frame, but this is not the most effective speech-to-textual content of a person. In case you're in a communication or on a name, we may be talking to an Easterner who is more comfortable in their language and get live captions of the verbal exchange without the person having to change their originality and generality of the communique. That's what customers are asking for, to make the interplay wealthy and extra significant. These are a few methods in which AI computers will enhance the revelry for absolutely everyone.