The first look of Nayanthara in her upcoming film ‘Toxic’ has been released, but industry insiders and fans are now questioning whether the film is losing momentum in the buzz battle even before its promotional campaign fully kicks off. Despite Nayanthara’s star power, initial reactions to the visuals and social media chatter suggest that the excitement might not be as overwhelming as expected.
Experts point out that while first looks are meant to create instant hype, in a crowded release calendar, films need strategic marketing, engaging teasers, and viral content to maintain sustained interest. Some analysts suggest that ‘Toxic’ may need to ramp up its promotional strategy to capture wider attention and ensure it doesn’t get overshadowed by other big projects.
However, Nayanthara’s fan base remains loyal, and her performance is still considered a major selling point. The makers are reportedly planning more impactful promotional content, including teasers, songs, and behind-the-scenes glimpses, to regain momentum and strengthen audience anticipation.
With the first look already out, the coming weeks will be crucial for ‘Toxic’ to turn the tide and dominate the buzz war, ensuring that Nayanthara’s film receives the attention and excitement it deserves ahead of its release.
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