🔧 Factories Are Investing — But Not Hiring
By Dhritiman Deb | Editor, LinkedIn News
India’s major factory sectors are scaling up investments but slowing down on hiring.
According to Business Standard, citing the Annual survey of industries (FY24):
Fixed capital rose 12.6%
Employment grew just 7.8%
The gap between capital and jobs — 6.3% points — is the widest in 7 years.
Machinery manufacturing led job growth (12.9%), while motor vehicles was the only sector where employment outpaced capital growth.
As Tata Institute of Social Sciences’ Prof. Bino Paul puts it — “The machine-human ratio will continue to rise unabated.”
Upgrading technology, stricter environmental norms, and global competitiveness are driving the shift.
💡 Here’s the uncomfortable truth:
While factories automate and optimize, many are invisible online.
➡️ 84% of B2B buyers begin with Google.
➡️ Yet most manufacturing firms don’t appear where their buyers are looking.
Operational efficiency is vital — but so is digital visibility.
Your next client might already be researching your competitors simply because they found them first.
In 2025, your website, LinkedIn presence, and video case studies are your new production line.
I recently shared insights on how industrial brands can build credibility and attract leads digitally —
What do you think —
Are you seeing this “digital-first buyer” trend in your industry too?
Would you invest more in machines or in online visibility this year?
#Manufacturing #B2BMarketing #DigitalTransformation #IndustrialGrowth #IndiaManufacturing
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