Suriya, who has a massive fan base across all demographics in telugu, will next be shown in ET (Etharkkum Thunindhavan). Suriya's love interest was played by priyanka Arul Mohan in the sun Pictures action movie directed by Pandiraj. The film will be released in telugu by Asian Multiplexes Pvt Ltd. They bought the telugu licenses for an undisclosed sum, but it's a lot of money. 
Suriya's last two films were not released in theatres, therefore his fans are excited to see his new picture. Furthermore, ET is a commercialized film. The movie's telugu promotions will begin soon, as the film will be released concurrently in tamil and telugu on march 10th, as well as Hindi, kannada and Malayalam. Asian intends to release the film in a large number of telugu cinemas.
Notwithstanding being a
tamil actor, Suriya used to have a sizable following in
telugu states. In fact, like any other homegrown performer, his films generated a lot of talk. However, due to poor decisions in recent years, the actor's market has progressively faded from view. His most recent direct-to-OTT productions were Aakasam Nee Hadhu Raa and
jai Bhim. Both movies have received positive reviews, and the actor's upcoming feature, Etharkkum Thuninthavan, is getting a lot of attention.
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