kgf Chapter 2 is doing extremely well at the box office, both domestically and internationally. In just four days after its release, the film has raked in more over Rs. 500 crores. Nonetheless, the filmmakers are advertising the film and attempting to garner as much publicity as possible. For promotions, the film's production house, Hombale Films, teamed up with the IPL franchise royal challengers Bangalore.

A special screening of kgf 2 was recently held for RCB players and staff. sanjay dutt and Raveenaa Tandon attended the RCB-Lucknow Super Giants match last night. They're dressed in RCB shirts. Working with an IPL team is a fantastic concept. It offers the film international exposure. The creators of kgf were successful in putting this concept into action.

During the IPL season, rrr was released in telugu as well. The producers of rrr, however, did not collaborate with Hyderabad's Sunrisers hyderabad franchise. The next telugu biggie, Acharya, is getting ready to hit the screens. Even the film's creators are not attempting to work with SRH on promotion. It is past time for telugu filmmakers to adopt the kgf method and gain greater visibility for their work. Beast was released in tamil during the IPL season, however the film failed to capitalise on the tournament's popularity.

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