The world's largest social media company, Meta, is targeting fake accounts and accounts operated by BOTs across all service segments including WhatsApp, Instagram, and Facebook. In this situation, the Meta administration has announced that it has removed about 1 crore fake accounts on facebook in the first half of 2025 alone. It has announced that it has closed 1 crore accounts to control the increasing problem of "spam content" on Facebook. facebook is gradually removing accounts hidden among real accounts in the form of "If you don't know your identity after a few months."
Facebook strongly believes that this move will make the content displayed on facebook more authentic and useful. This decision is necessary, especially in this era of meaningless and fake content generated by AI, which is flooding social media. In addition to closing 10 million accounts, 500,000 accounts have been warned. Meta has released new policies on its social media service. The most important thing to note is that in the future, Facebook’s algorithm will give priority to real creators who create unique images or videos. It has been stated that those who create fake and meaningless content using AI technology will not be given priority in the future, and the accounts will be removed rapidly. In the meantime, content created by AI that is useful to people and does not cause any harm will continue to be supported.

This cleanup effort is happening rapidly not only at Meta but across all media companies. On the one hand, such controls are necessary as AI usage among the public is growing at a rocketing pace. Meta CEO mark zuckerberg also said that next year, he plans to spend more than $100 billion to launch the first AI supercluster and build supercomputer capabilities at the company. Meta is currently hiring top AI companies to help it excel in the AI space.

Meanwhile, YouTube has also changed its policy this month, cracking down on videos that are low-value or meaningless. The change has caused confusion online, prompting YouTube to issue a private statement. YouTube said that while all AI-generated content will still be allowed, it will not pay for videos that are low-value, repetitive, or excessively similar.
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Sowmiya Sriram

16/07/2025 10:40 AM