Amazon’s ambitions in healthcare may be expanding far beyond telehealth and prescription delivery — and right onto your doorstep. In 2023, the company quietly tested Project Pulse, a pilot program that trained more than 100 delivery drivers in CPR and equipped their vans with defibrillators. The program ran in cities including London, Amsterdam, and Bologna. drivers were connected to citizen responder apps and alerted to nearby cardiac emergencies, sometimes arriving on scene before emergency services. Though the victims were already being treated, the potential for life-saving intervention was real.
Amazon hasn’t officially expanded the program but is “evaluating feedback” and considering future opportunities, according to a spokesperson. The effort aligns with Amazon’s broader healthcare strategy, which includes its $3.9 billion acquisition of One Medical in 2023. While rivals like Walmart and Walgreens scale back their primary care ambitions, amazon seems to be doubling down.
This kind of initiative could position the company not just as a retail and tech giant, but as an unexpected public health partner. In the future, the knock on your door might not just mean a package — it could mean help has arrived when you need it most. amazon may be quietly redefining what delivery really means.
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