Nalli Silks Recent Ad sparks anger on social media...
Social media users are criticizing South indian apparel company Nalli Silks over a recent advertisement that shows models without traditional "bindis." The little, coloured dot on the forehead is symbolic of auspiciousness and good fortune. Many individuals on social media expressed worry about the models' lack of bindis when they were marketing the sarees from this particular brand. Numerous others criticized the brand on the social media site "X" for the same reasons.
The model appears in the viral advertisement dressed in a saree. She has, nevertheless, accessorized the outfit with the least amount of jewellery. Her vacant forehead—she was missing her bindi—was one of the things that attracted the most attention from onlookers, particularly during the auspicious month of Navratri.
Not even the models in the showcase image have bindi. For what occasion are they posing—a funeral? authored by user "X." "People who purchase for weddings or festive seasons won't be tempted to pay a visit to the store, assuming bad omen," another commenter stated. "Nalli is a traditional brand." A lot of people also mentioned how depressed the model appeared. Veena, a "X" user, stated she had previously brought up this problem. She claimed that in response, the company stated that it was an act of respect and inclusivity for "other" cultures.
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