Jensen Huang, CEO of US chip giant Nvidia, has travelled to china for high-level discussions, a move that has drawn significant attention as tensions escalate between the world’s two largest economies.

Huang’s visit, reportedly at the invitation of the china Council for the Promotion of international Trade (CCPIT), comes as the US and china continue to spar over trade and technology. The CCPIT, closely aligned with Beijing’s economic strategies, plays a key role in facilitating international commerce and fostering Chinese trade relations.

This trip marks Huang’s return to china just three months after he pledged to continue cooperation with the country. His visit was featured prominently in state-run china Daily, which shared a photo of the Nvidia chief in beijing and accompanied it with the hashtag #OpportunityChina — part of a broader campaign promoting US-China trade collaboration.

However, the backdrop to Huang’s visit is far from cooperative. Former President donald trump, who is again campaigning for office, has imposed sweeping tariffs on Chinese goods — reaching as high as 145% on most exports. china, in turn, retaliated with 125% tariffs on US imports. Beyond trade, both trump and his successor, Joe Biden, have aggressively moved to curb the export of advanced semiconductors to china, citing national security concerns and the potential for military or surveillance applications.

Nvidia has been directly caught in the crossfire. The company previously developed a specialized chip, the H20, designed to comply with export restrictions while still serving Chinese clients. But this week, the Biden administration announced that even the H20 would require a license to be sold in china, citing tightened rules on advanced AI technology.

In response to the new restrictions, Nvidia revised its forecasts, expecting a $5.5 billion hit in revenue. The announcement rattled investors, sending the company’s stock down by nearly 7% on Wednesday. Still, Nvidia remains a powerhouse in the global tech landscape, holding a market valuation of over $2.5 trillion.

Huang’s presence in beijing underscores the delicate balance Nvidia is trying to strike — navigating geopolitical friction while preserving its business interests in one of the world’s largest semiconductor markets. The visit also signals the importance of ongoing dialogue, even as regulatory and political hurdles mount.

With AI and semiconductor technologies sitting at the heart of the US-China tech rivalry, Huang’s trip could play a key role in shaping Nvidia’s future in the region — and perhaps, the trajectory of global chip diplomacy.

Find out more: