Summer season is one of the biggest season for movie releases. Students complete their exams and watch films along with their families. So, theaters record good occupancy and the collections will be on a high every summer.
Tollywood banks high time on Summer season every year. However 2014 Summer is going to be a bad season for films. Municipal Elections, General Elections and the Indian Premiere League (IPL) Cricket season are going to keep people busy in summer and they may not have time to watch films.
A trade tracker says "In all probability, big films are likely to be pushed to May last week or early June given elections and IPL. Summer advantage is totally gone and the loss will approximately 30 Crores".
Balakrishna's Legend, Allu Arjun's Race Gurram and Akkineni family multistarer Manam are supposed to release this summer. Except for Legend which is high on Political content, no other film will be safe if released in Summer this year. We will have to see how the makers respond to this situation.
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