Samantha Ruth Prabhu has always been more than just a star on screen. From powerhouse performances in films and OTT hits like The Family Man 2 to her entrepreneurial spirit, she constantly reinvents herself. But her latest move has raised eyebrows and sparked curiosity — she’s now the co-founder of menstrual and feminine healthcare brand ZOY. So, what makes this partnership so interesting?
Let’s break it down:
1. From Reel queen to Startup Maven 👑
Samantha isn’t new to entrepreneurship. With nearly 12 startups already in her portfolio, her move into co-founding ZOY shows a deliberate shift — she’s building a serious business identity beyond cinema.
2. Not Just Pads, A Whole New Vision of Women’s health 🌿
Her statement was clear: “This is not just about menstrual care, it’s about rethinking women’s health as a whole.” ZOY isn’t positioning itself as just another sanitary pad company; it’s tapping into holistic, wellness-first care.
3. Products That Sound Like Science Meets ayurveda 🔬✨
From medicated sanitary napkins and seven-herb infused pads to the patented Snow lotus Therapy Pad that claims to ease PCOS symptoms — ZOY’s lineup is built to stand out in a crowded market.
4. A Mission That Empowers women Beyond health 💪
Through its “Zoypreneur” programme, the brand aims to help women earn independently by promoting menstrual wellness in their own communities — blending financial empowerment with healthcare.
5. Taking on Giants in a $1.3 Billion Market 📈
India’s menstrual hygiene market is set to touch $1.3 billion by 2030. ZOY is stepping right into a battlefield dominated by FMCG titans like Whisper and Stayfree, plus D2C disruptors like Nua and Pee Safe. With Samantha’s star power and a wellness-first pitch, ZOY wants to be the next big thing.
🔥 The Verdict: Samantha’s ZOY move is more than just celebrity branding — it’s a calculated bet on sustainability, women’s health, and empowerment. The suspense now? Whether she and ZOY can truly shake up an industry ruled by giants.
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