Maaza Drink: Story behind its Popularity in India..!

As soon as the summer starts, small shops will sprout up in our towns. fruit shops, juice shops, sunscreen, and cools abound.
What are the soft drinks that people like to drink like this? Which drink is especially popular among Indians? How is it sold? Let's see. According to reports, the sales volume of Coca-Cola brand Maaza has increased to Rs 2,826 crore in the indian market in FY2021. Limca is next in line. Its sales value is Rs 2061 crore. Coca-Cola acquired Limca and Maaza in 1993 in association with Thumbs Up. The Thumbs Up brand has now become a billion-dollar brand. Its value is 7500 crore rupees.
Before Coca-Cola, Maaza and Limca were becoming popular brands, said Sanket Ray, the company's Southwest chairman. Maaza is currently ranked third in india and the same Limca 6th in terms of sales. As it stands, Maaza is better than Coke. The same Limca is also a small brand. This is the situation today. Limca has been a favorite in the northern parts of india including Punjab. Other areas did not reach large numbers of people. The company has decided to upgrade the Limca brand in the coming years.
It can slowly improve the business. Maaza has been a good step. It has attracted more market value than last year. He also said that the two brands in the same orange flavor did not lend a big hand.

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maaza cool drink

Sowmiya Sriram

17/02/2022 07:50 PM