While waiting for his assignment, UPSC top-scorer siddharth Reddy, called Siddhu (Nithiin), enjoys himself in vizag and develops feelings for Swathi (Krithi Shetty), his neighbour Guntalakadi Gurnatham's sister-in-law (Vennela Kishore). A few days later, swathi visits Macharla, her hometown, without telling him. He arrives at Macharla in quest of her only to discover that the district is controlled by obnoxious leader Rajappa (Samuthirakani). siddharth receives news that he has been appointed the collector for the guntur district as soon as he arrives in the city. The remaining conflict pits collector siddhu against Rajappa.

In the first half, Nithiin tries out the lover boy role, and in the second half, he displays his action persona. It is a common role for a mass hero. With a moustache and a mature, rugged appearance, he executes his job well; Samuthirakani's dual roles contribute little to nothing. In the story, Krithi Shetty is given some prominence. The two ladies combined have less screen time than vennela kishore does. Even though his comedy is cliched and predictable, it occasionally works.

Two of the songs in the movie are catchy. The song "Reddy Reddy" has strong beats and a captivating melody. Onscreen, the love duet "Adirendey" is vibrant. The technical departments for cinematography and other areas have produced standard work. However, the film was a dismal flop in the end.

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