Beyond short-term gains, gold has also proven to be a rewarding asset over the long term. Over the past six years, the value of gold has more than tripled.
Gold continues to maintain its allure among indian investors, with returns surpassing 30 percent since the previous Akshaya Tritiya, according to a report by brokerage firm Ventura. As the festival approaches on Wednesday, prices for 24-carat gold have seen a substantial rise, from approximately Rs 73,240 per 10 grams in 2024 to nearly Rs 94,000– Rs 95,000 this year.
Akshaya Tritiya holds significant cultural and spiritual value in India. It is widely regarded as an auspicious day to make investments in gold, with the belief that purchases made on this occasion bring long-term prosperity and wealth. This tradition continues to drive strong consumer interest in the precious metal, especially during periods of economic or geopolitical uncertainty.
Beyond short-term gains, gold has also proven to be a rewarding asset over the long term. Over the past six years, the value of gold has more than tripled. Data from Ventura shows that on Akshaya Tritiya in 2019, the price of 24-carat gold stood at Rs 31,729 per 10 grams, significantly lower than current levels, as per an IANS report.
Global Uncertainty
The recent surge in gold prices can be largely attributed to growing instability in global markets. In response to these uncertainties, investors are increasingly turning to gold as a safe and reliable store of value. In fact, on april 22 this year, domestic gold prices reached an unprecedented level, briefly crossing Rs 1,00,000 per 10 grams.
Regional trends also play a major role in shaping gold demand during Akshaya Tritiya. Ventura reports that South india accounts for the largest share of gold purchases, contributing nearly 40 percent of total sales. The western region follows with 25 percent, while the east and north contribute around 20 percent and 10 percent, respectively. Interestingly, while Akshaya Tritiya is a key occasion for buying gold in the South, consumers in the North traditionally prefer Dhanteras for their gold purchases.
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