Even though there hasn't been much promotion for the two major Sankranthi releases—Waltair Veerayya, starring megastar chiranjeevi, and Veera simha Reddy, starring Balayya—the songs that have been made available so far are serving their purposes. However, the insane songs of Veerayya, composed by Devisri Prasad, are gaining ground in comparison to SS Thaman's mass beats for Balayya.

Balayya's item song from Veera simha Reddy, "Ma Baava Manobhavalu Debbatinnayi," which features the absurd lyrics, has received 4.84 million YouTube views in the first day since its release. Although the song is catchy, it has undoubtedly not received the attention an item number should, despite Balayya's impressive dance moves. On the other hand, Megastar's Boss party song by Waltair Veerayya has received tremendous acclaim, despite being mocked when the trailer appeared. Boss party had nearly 9.6 million YouTube views in less than a day.

While virtually equal numbers of followers of both performers watch these songs, the neutral audience has a significant impact. It appears that DSP's music also piqued the interest of those unaffiliated moviegoers, however Thaman's songs haven't quite made it and also Thaman has a negative image among the fans due to his fakeness.

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