A new crop of influencers has developed as the 2024 andhra pradesh elections get near, using their celebrity status to endorse the politicians they favour. Celebrities are doing everything they can to influence public opinion and increase voting participation, both on tv and online. Using social media to publicise their preferences, celebrities are deviating significantly from traditional campaign tactics. 

Megastar chiranjeevi is leading the effort. He recently supported Jana Sena chairman and brother pawan kalyan on the X platform. Not to be outdone, ram charan intervened and expressed the same feelings as his father. However, not everyone on the internet is as popular as the chiranjeevi family. 

Other well-known figures from Tollywood, including as Nani, raj Tarun, and Tej Sajja, have shown their support on instagram and other social media sites. However, the subtle approach taken by this movement instead of its overt affiliation with any one party is what makes it unique. Celebrities who have personal links to the candidates they support are standing up for them.

Chiranjeevi's daughter-in-law upasana Kamineni konidela has been an outspoken supporter of informed voting, utilising her position to enlighten her supporters about the need of voting sensibly. silver screen legends like nagarjuna and murali mohan use their influence, if subtly, to help their candidates in the 2019 elections. As celebrities continue to make their opinions heard in state politics, all eyes are on social media feeds with just four days till the dawn of election day on May 13.
 
 
 

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G GOWTHAM

09/05/2024 09:03 AM