Sora AI Video Tool Is Already Being Leveraged By Filmmakers To Create Shorts. The Results Are 'Surreal'
Describing Sora's potential, the creative company Shy Kids emphasized its ability to generate not only realistic but also surreal content.
After a few months of experimentation, a select group of artists, designers, and filmmakers have unveiled their creations using OpenAI's latest innovation, the Sora text-to-video tool. OpenAI shared a glimpse of these projects and the initial reactions on Monday.
Ability To Make Surreal Things'
Among the showcased works is "Air Head," a short film produced by Toronto-based multimedia production company Shy Kids. Describing the tool's potential, Shy Kids emphasized its ability to generate not only realistic but also surreal content. The film features a protagonist sporting a yellow balloon as a head, evoking a surreal atmosphere.
As great as Sora is at generating things that appear real - what excites us is its ability to make surreal things," Shy Kids said.
In the film, the balloon-headed character humorously narrates the peculiarities of living with such an anomaly. He shares anecdotes about windy days causing his head to detach and the challenges of navigating through cactus aisles in plant stores. Despite the whimsical tone, the character also reflects on the fragility of existence, noting that everyone is just a pinprick away from deflation.
Sora, introduced to the public by OpenAI in mid-February, can create videos of up to a minute in length based on a single text input. However, it is still in the developmental stage, with OpenAI currently evaluating its functionalities, limitations, and potential risks.
According to OpenAI, insights gained from the projects by early testers, including Shy Kids and Alexander Reben, OpenAI's first artist in residence, will contribute to this assessment. While the exact number of participants utilizing Sora remains undisclosed, OpenAI acknowledges the valuable input received from visual artists, designers, creative directors, and filmmakers in shaping the tool's future enhancements.
