Tamil cinema has challenges in 2024 as films like as Captain Miller and Ayalaan don't make an impact and end up in theatres for a week or less. Despite Rajinikanth's brief presence, even highly anticipated films like Lal Salaam are predicted to be a commercial failure. One of the main causes of the audience's departure from theatres is the emergence of OTT platforms. 

Tamil Nadu theatres have been severely impacted by this change, which has resulted in fewer patrons, postponed plays, and low canteen sales. success meets are being organised in order to deceive the public, despite this bad circumstance. These days, films are uploaded to over-the-top (OTT) platforms within a month of their theatrical debut, which hurts theatre attendance since people would rather wait for the movie to appear on OTT than visit theatres.

The problems facing tamil cinema are exacerbated by the films' deteriorating quality. Families feel that using OTT platforms is more cost-effective when combined with the growing cost of movie theatres. It is imperative to address these problems if tamil film is to survive. Like other sectors, the tamil industry has a serious issue in the future as it will continue to lose ground to OTT platforms unless changes are made to the quality and cost of content.
 
 
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SIBY JEYYA

09/02/2024 08:41 AM